The company with Romanian capital, Endless Com s.r.l. was founded in 1994, having as its main object of activity the import and distribution of disposable articles for food use and party articles for children. In the sequence of the stages of market evolution in this field, Endless Com srl identified uncovered niche segments, being in this context the first company to introduce the concept of coordinated single-use items for parties on the Romanian market, both with standard decorations and with licenses.

Later, other disposable items such as aluminum trays with and without lids, skewers, biodegradable items made from sugarcane fiber, metalized plastic cutlery, etc., were introduced into the offer. The range of party supplies has been constantly enriched with various other products, such as latex balloons and foil balloons, helium bottles, confetti and confetti cannons, candle figures for the cake, etc.